ASK THE AGENT:
How many houses do you typically sell a year? What % of your experience is listings? How many sales this year so far?Be aware that some agents focus on listings and others on buyers, so ask for the split in their type of business specifically. Compare their answers to your online research.
- Most noteworthy, consider the agent’s experience in your given market. It is always better to hire an agent with local expertise. Local expertise is especially important if it is a changing market or a unique area.
- How many of their sales are LOCAL? If you live in a unique area with close school borders or other features such as railways, busy roads or powerlines, be sure the agent has experience with these item
- How long have you been selling real estate?
- Are all these years full-time? What education background do you have?
- What do you do to network with other agents? The Agent’s reputation in local area is important to getting the word out. You want your property to have maximum exposure. It is also important that other agents are comfortable working with them. Use your gut here as well.
- Can you show me your custom marketing plan? Do you have samples? Ask for a sample property brochure/flyer, postcards, photos of yard signs etc. Make sure you are happy with the quality level used
- Who do you think will be the potential buyer for my property?
- How will you target them?
- Do you have a social media plan? Note details and how the agent tracks these results or reports to you that the items are in process
- How much do you spend on our property marketing?
- Will you guide us in preparation or updates to make our property more attractive to today’s buyers? Does the agent have connections to handymen, landscapers and painters? Will the agent give you a specific to do list?
- Can you share your recent track record for listings including list price to sell price ratios and days on market? Are these results better, worse or same as market average?
- What is your brokerage fee for our sale? Are there other costs I should be aware of? Do you have a net sheet? Keep in mind, the difference between 5% and 6% is only 1%. So please ask yourself how you come out ahead, if your sale price ends up reduced 2+% because you chose a lower-fee agent? Rather an experienced agent, with a great track record, can make you more than that extra 1% you spend in hiring them.
- What are your hours of availability? What is the best way to contact you if I have questions? If you are not available, who can I contact or how fast can I expect to hear from you?
6. HIRE YOUR TOP AGENT AND GET STARTED!
Hiring an agent is just one step to Getting your House sold. Are you prepared for the process? Visit my 8 Steps in the home selling process.